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  • Writer's pictureMarc Breetzke, M.A., M.A.

The Hidden Force Behind Successful Transformations

In the realm of leadership development and transformation, the emphasis often lies in strategic alignment, measurement of progress, and behavioral change. Yet, one element that binds all these together is often missing.

The question that echoes in the corridors of many organizations is: "How do we ensure seamless communication amidst the whirlwind of transformation?"

In the journey of leadership transformation, the spotlight is on the change in mindset, behavior, and activities. Understanding the pivotal role of communication in this change is essential. It is the thread that weaves through the entire tapestry of transformation, ensuring that the vision, goals, and expectations are clearly understood, embraced, and acted upon by all.

How to Ensure Effective Communication

We communicate in various ways – words, gestures, and even silence speaks volumes. The challenge is to create a robust framework where communication is clear, consistent, and constructive. This involves the establishment of regular communication channels, ensuring that every voice is heard, and feedback is not just given but also received effectively.


In ensuring effective communication, various tools and strategies can be employed. For instance, consider the implementation of a monthly “Communication Day.” On this day, various activities are organized that focus solely on enhancing communication within the team. Workshops on effective communication skills, role-play scenarios, and feedback sessions are conducted. Additionally, technology plays a crucial role. Utilize platforms like Slack or Microsoft Teams for consistent and clear communication, ensuring that messages are conveyed in real-time and can be accessed by team members across various locations.

Next Level Transformation with Communication

The next level in leadership transformation is intertwined with the establishment of a robust communication culture. It's not just about individual growth and development but also about fostering a culture where open, honest, and transparent communication is valued and practiced consistently. The importance of initiatives to foster such a culture cannot be overstated. Conduct regular training sessions on effective communication, create opportunities for team members to interact and communicate in various settings, and recognize and reward effective communication within the team. When a strong communication culture is established, it acts as a catalyst, propelling the organization towards its goals with everyone in sync, working towards a common vision.

In the process of transformation, let communication not be the overlooked element. Let it be the force that drives change, ensuring that everyone is on board, understanding not just the 'what' but also the 'why' and the 'how'. Encourage leaders to not just speak but also to listen, ensuring that communication is a two-way street, paving the way for a successful transformation journey.

Your Thoughts

How do you ensure effective communication in your organization's leadership development and transformation journey? Share your thoughts, insights, and experiences.


About the author

Marc Breetzke, M.A., M.A., founder of MB INSPIRATIONS is the leading expert on strategic thinking, communication, and leadership. Since 2013, Marc assists companies, organisations, and individuals worldwide to achieve their objectives, increase their performance, and realize their untapped potential. Marc has helped thousands of people in consulting and training projects. Currently, he lives in Stuttgart, Germany.

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